Need to understand several aspects of visual communication:
- How we see
- How communication works via basic communication models; and
- How theories of visual communication apply to a variety of audiences, messages, and situation.
So how does vision work?
Physiologically, light passes through the eye via pupil and lens to the retina. The chemical interaction of the rods and cones stimulates the optic nerve, which transmit those image sensations to the brain.
Sight is one of our most precious gifts. However sight is an incomplete dynamics. The other half of our vision involves perception – or how we understand and filter what has been sensed visually, so that we can identify the sensation. Seeing something blankly is one thing; understanding or perceiving its meaning is entirely different.
The communication process
You need to figure out what you want to say, how you want to present it, and how best to say it.
- Brainstorm.
- Research the topic.
- Conduct interviews.
- Build Outlines, scripts, scenarios, and word association list to help to organize and articulate (express) your message.
Establish what you want to say and devise a compelling and appropriate way to communicate it.
Understand, too, what’s expected of the receiver.
The point of your task is clear: Know your mission, audience, purpose, and intended reaction – and communicate that message effectively and efficiently.
