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Course Outline

FACULTY OF COMMUNICATION AND MEDIA STUDIES UITM

PROGRAM:BACHELOR IN MASS COMMUNICATION (HONS)

COURSE: GRAPHICS AND LAYOUT

CODE: COM 464

CREDIT HOURS: 4

SEMESTER: 2

COURSE STATUS: CORE

SYNOPSIS:
This course provides students with the essential knowledge of design principles and practical aspects of designing effective layouts for various publications. Messages in communication can be better explained, and thus made effective with the help of pictures and other graphic images. For communicators in such areas such like public relations, advertising, publishing, journalism and in even marketing field, this course provides relevant and useful understandings of the design principles and the need to create effectively designed and visually well-organized publications. In short, students in these areas of studies will understand the importance of producing high-quality printed publications not only in terms of creativity, but also effective in visual communication when they are called upon to execute this task in their future career. Graphics and Layout will delve into topics like the historical context and development of graphic communications, principles of design, and other core aspects of design process for various publications, where rules and reasons are applied. As graphic designs the production of printed publications have been by technological change, this course will also expose students to the fundamentals of computer graphics and electronic composition.

Objectives:
Upon completion of this course, the students will be able to:

Understand the historical context of graphic communication
Understand the principles of design and production process
Apply the knowledge acquired to design and produce various publications
Able to create web graphics

Teaching Methods

Lecture, Discussion, Practical

No.	Topics
1	The Development of Graphic Communications: Prehistoric art and writing, hieroglyphics and the alphabet The development of Paper Making, the printed word and the emergence of photography
2	Principles of Design Emphasis, Contrast and Balance Alignment, Repetition and Flow
3	Typography Basic types terms, anatomy, type faces, type styles and type families, type sizes and weight Letter spacing, leading word spacing, type alignments, line length, categories of type, font software formats and simple type rules
4	The Design Process Sound Thumbnail sketches Rough sketches Comprehensive sketches
5	Elements of Creative and Graphic Design Rules, Borders, boxers and shading
6	Page Layout Columns, grids and white space Color and Color System
7	Images Image and Impact, photographs, cropping and scaling photographs Digital images, illustrations, clipart, type as image and informational graphics
8	Fundamentals of Computer Graphics and Electronic Page Composition Computer graphic design (Drawing programs, painting programs and page layout programs) Design Considerations (Grid, column size and repeating elements) Design Criteria (Designing templates, importing text and importing graphics
9	Designing Web Graphics Web graphics design Building web graphics from ground up Color the web world Graphic production
10	Newspaper design and layout – Practical application
11	Newsletter and magazine design – Practical application
12	Book design – Practical application
13	Miscellaneous Publication Design Practical application Advertisement, catalogues and direct mail

Textbook:

Lisa Graham(2002), Basics of Design – layout and typography for beginners, Canada: Wadsworth, Thomson Learning

Assessment:

Production	Percentage %
Group Assignment and Presentation	25%
Individual Design	25%
Test	40%
Mid Term	10%
Total	100%

Reference

Bivin Thomas,Ryan E. William (1991), How to Produce Crative Publications,Illinois: NTC Publishing Group.
Bowles A. Dorothy, Bordon L. Diane (2000), Creative Editing (3rd Edition), Canada: Wadsworth, Thomson Learning.
Dorn Raymond (1992), How to Design and Improve Magazine Layouts (2nd Edition), Chicago: Nelson Hall Publishers.
Green Wald, M. L and Luttropp C. John, Graphic Design Production Technology, New Jersey: Technology Prentice Hall.
Lisa Lopuck (2001), Web Design for Dummies, USA: Hungry Minds Inc.
Nelson R. P (1999), Publication Design (5th Edition), USA: McGraw International Editions.

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Course Outline

Contents

Textbook:

Assessment:

Reference