1. Content can be any and all of the elements of multimedia.


2. Content can have low and high production value.


3. Always balanced the production value of the project against the budget and the desired result.


4. Content has to come from somewhere- either you make it or acquire it.


5. Content acquisition can be one of the most expensive and time-consuming tasks in organizing a multimedia project. You must plan ahead, allocating sufficient time for this task.


6. When work is created, certain rights, such as for the work’s public display or performance, its use in broadcast, or its reproduction, are granted to its creator.


7. Among the rights most relevant to a multimedia producer are electronic rights- the rights to publish a work in computer-based storage and delivery medium such as CD_ROM or on the web.


8. Preexisting content can come from variety of sources. Examples: clipart, still photo library, sound library, stock footage, and public domain sources.


9. Copyright protection applies to “original” works of authorship fixed in any tangible medium of expression.” Obtain permission from the owner of the copyright before the material can be used to avoid being sued for copyright infringement.


10. There are fair use exception in which copyright material can be used without permission but there are very limited for educational and journalistic use.


11. The copyright ownership of works created in whole or in part by persons who fall under the definition of independent contractor may belong to that contractor unless the work is specially ordered or commissioned for use and qualifies as work made for hire, in which case copyright belongs to the entity commissioning the work.